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Digital Marketing - The War to discover what Google is actually 'not providing' you.

Digital Marketing Australia is a challenging and complicated area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes - largely they are moving to make the SEO 'game' a more genuine a worth driven market, but some things are still aggravating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

 

Regardless of how you plan to structure your keyword investigation, everything begins with a particular core idea, one that you must develop by scanning your metrics and Google Analytics.

 

The concept is that from this central idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

 

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

 

Google has determined though that they are going to diminish the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, as well as anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

 

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account so as to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the fastest ways to learn the real metrics for many industry areas. The main concern that is brought up by this is how it affects the small businesses in Australia that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. 

 

Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate info and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Australia on1300 595 013 or visit, internetmarketingexpertsAustralia.com.au.

Digital Marketing Australia is a challenging and complicated area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes - largely they are moving to make the SEO 'game' a more genuine a worth driven market, but some things are still aggravating. So what am I grumbling about here? Well allow me to make an effort and explain it this way.

Regardless of how you plan to structure your keyword investigation, everything begins with a particular core idea, one that you must develop by scanning your metrics and Google Analytics.

The concept is that from this central idea and keyword, you then build a seed list of terms, expanding through interrelated terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

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